In the third class, we have done exercises with help of the students Erasmus.
In this class Keith explained across transparencies the business organisation. The Business Functions are:
- Human Resources: recruitment and retention, motivation, dismissal…
- Sales and Marketing: market research, promotion strategies, pricing strategies, sales strategies….
- Research and Development: new product development, product testing, competitive
- Production/Operations: projections on future output, production methods, planning output – labour, capital, land…..
- Customer Service: publicity and public relations, offering advice to consumers, after-sales service
- Finance and Accounts: cash flow, raising finance, preparing accounts…
- Administration and IT: reception, overview of quality control, use of IT systems…
Besides he explained the Organisation Charts with four differents structures:
– Hierarchical structure
– Pyramidal Structure
– Centralised structure
– Matrix Structure
Finally, in groups we speak on the structure of the UPV
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