27th March

First, the teacher Keith explained that we had to make a work do since : how to do business in a country. This work we have to realize it in groups of 4. In addition he did not give the script to follow:

• Desingn and develop model
• Group reserach/ group prepare document
• Present document to class
• Videoconference
• Document of all countries

In this class we saw a video that was treating on a robbery to a bank in which the thieves start catching the telephone and fighting until the police come. Of this video we have done an activity.

Later Keith explained Market Research's topic:

Primary Research.

The characteristics are:

• First hand information
• Expensive to collect, analyse and evaluate.
• Examples: questionnaires, focus groups, telephone surveys…

Secondary Research

This information we can find so much in internal sources as an external sources. If we refer to internal sources for example: stock analysis or company accounts … As for the external sources we have for example: Government Statistics.

Sampling methods.

Several methods exist:

• Random Samples
• Stratified or Segment Random Sampling
• Quota Sampling
• Cluster Sampling
• Multi-Stage Sampling
• Snowball Sampling

Purpose: assessing marketing mix, reduce risk…