martes, 5 de junio de 2007

27th February 2007

In the third class, we have done exercises with help of the students Erasmus.

In this class Keith explained across transparencies the business organisation. The Business Functions are:

  • Human Resources: recruitment and retention, motivation, dismissal…
  • Sales and Marketing: market research, promotion strategies, pricing strategies, sales strategies….
  • Research and Development: new product development, product testing, competitive
  • Production/Operations: projections on future output, production methods, planning output – labour, capital, land…..
  • Customer Service: publicity and public relations, offering advice to consumers, after-sales service
  • Finance and Accounts: cash flow, raising finance, preparing accounts…
  • Administration and IT: reception, overview of quality control, use of IT systems…

Besides he explained the Organisation Charts with four differents structures:

Hierarchical structure
Pyramidal Structure
Centralised structure
Matrix Structure

Finally, in groups we speak on the structure of the UPV

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