8th May 2007

In this class we realize some exercises of the topic 4: Marketing and Go out.

First we realize the exercise 4.2.1 that we have that fill in the spaces with reporting verbs. Later we did 4.2.2. In these exercise we have that put sentences in the correct order, to complete some dialogues, transform the sentences from direct to indirect speech and fill the spaces with to reporting verb and the appropriate preposition. Also we made 4.3 the exercise of vocabulary and 4.4 in that we had to read a text, it order and answer some questions.

Besides Keith put a presentation in Spanish on the " Theory on the assaults to the heart ". The pupils we had to translate the phrases of Spanish into English.

The teacher distributed a few leaves on profit and loss account for British Airways in groups we had to define some accounts. Then Keith explained some concepts as:

• Turnover: the revenue earned over the year
• Cost of sales: the variable costs, how much it cost the firm to produce what it has sold- not to be confused with sales revenue. Ex: pilots, petrol, food…
• Gross profit= turnover- cost of sales
• Operating or net profit= gross profit- operating costs
• Dividend: the share of the profit returned to shareholders.
• Retained profit: the amount kept back for future investment…